KFC redefines Irony

Kentucky Fried Chicken (or apparently now officially called KFC) has, on numerous occasions attempted to feign being health-conscious.  When Atkins was the hot thing, they did a commercial campaign featuring dramatizations which made it appear as if eating deep-fried chicken was the path to miraculous weight loss.  Well, I suppose one could grant that it is low-carb.  More recently, they tried to revive their grilled chicken product (which actually proved something of a commercial failure before) through a comparatively smarter advertising campaign.  Now, they've shown they're committed to finding a cure for juvenile diabetes.  How?  By helping to cause it!